AS a black woman, I’d like to think I’ve done all there is to do to my hair, name a hairstyle, within reason of course, and I’ve probably rocked it! Yes I’ve been bold, braided, weaved, had an afro, had a cut, I mean at some point, if it was in it was on my head! LOL. And then somewhere along the line I got tired of keeping up, luckily for me it was at a time when natural hair was the new cool.

I really struggled with my afro, though I loved it so, maintaining it was a pain and the lack of products specifically made for black natural hair were few and far between, you almost had to know someone who knew someone who knew something or some store God knows where where they sold this or that that was said to be great for black hair. It was a pain.

So I chose to lock my hair.

When I got the new Clicks Afri True brand in the mail to review I was over the moon. There is nothing easier to fall in love with than something that has been made specifically with you in mind.

Soon after I readied myself for my next salon visit and here’s how it went:




Afri True Conditioning Argan Shampoo, 50ml sachet is enriched with Jojoba and Argan Oils and a Hair Moisture Complex to gently cleanse, remove build up and moisturise hair and scalp to leave hair soft and tangle free.

The Argan oils which form part of all the products in this range steal the show in as far as scent is concerned. At the same time though it is a gentle scent that also leaves you feeling like something luxurious is happening on your head.

Argan oil is an oil produced from the kernels of the Argan tree, endemic to Morocco. It is valued for its nutritive and cosmetic properties. Argan oil is proven to make hair softer, silkier and shinier. It is the ideal hair conditioner, and it can even help to treat split ends and tame frizzy hair.

The Shampoo costs: R14.95




Afri True Ultra Nourishing Deep Conditioning Treatment, 50ml sachet is enriched with Shea Butter, Argan, Coconut and Jojoba Oils is a deep conditioning treatment to nourish and relieve dry scalp and help promote hair growth. Feel the intense tingle as it works.

The conditioner costs: R14.95




Afri True Beeswax, 125ml tub is enriched with Vitamin E, Carrot, Argan and Coconut Oils to moisturise scalp and hair, seal dreadlock ends, fight hair frizz and give shine to natural hair and weaves. Use to create and maintain dreadlocks and control flyaway hair.

The beeswax costs: R24.95




Afri True Light Oil Sheen Spray, 275ml can is enriched with Lanolin and Argan Oil to condition hair, moisturise scalp and give a light sheen, body and volume to hair.

The light oil sheen spray costs: R29.95




Afri True Moisturising Hair Lotion, 250 ml is enriched with Olive, Argan and Coconut Oils and a Hair Moisture Complex to moisturise scalp, deep condition dry, damaged hair and protect hair from daily chemical processes and styling tools.

The moisturiser costs: R29.95


All in all I’d recommend these products to anyone with African hair, mainly because that’s their hook. I grew weary of beauty store aisles flooded with Caucasian hair products of enormous variety, that’s part of the pain that was added to my afro days. So to know that there is a product out there that has the natural state of my hair in mind as well as the versatility that is a luxury to African women, one can’t help but fall in love with this brand.

You also stand a chance to experience hair products true to African hair. Follow this link for competition instructions:


23 thoughts on “AFRI TRUE || REVIEW

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      1. Hi there

        Unfortunately I can not say for sure if this product is suitable for non-African curly hair. At first glance I’d say not, but you never know. Give it a try. All the best.

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